M1T1.3
Instructions:
Please select at least two companies (e.g., McDonald's, Coca-Cola, or others) that promote their products in European countries. Then, examine the promotional strategies each company employs across various European countries.
Focus on visuals (colour choices, images, and symbols), language (tone, formality, regional dialects, or multilingual components), and cultural references (symbols, customs, common themes, or local influencers).
Analyse the advertising methods used in each chosen country, examining how each country's marketing represents local beliefs, preferences, or cultural nuances. Identify the intercultural communication characteristics evident in these advertisements.
Apply relevant concepts of intercultural communication, such as individualism versus collectivism and high-context versus low-context societies, to support your observations. Consider how diverse cultural attitudes and beliefs influence communication preferences across Europe.
Based on your analysis, explain why these variations exist. Include specific examples (textual or visual) and explanations of the intercultural communication elements in each country’s advertising approach.
Grading method: Highest grade