Module 1.1. Intercultural communication - what do you think it is?
LEARNING POINT 1 (10 minutes)
Task 1.1
PONDER POINT 1
Task 1. 2 (5 minutes)
Read these quotes and choose one that you agree with the most!
The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others.
Tony Robbins
The most important thing in communication is hearing what isn't said.
Peter Drucker
Culture is communication, and communication is culture.
Edward T. Hall
What is your favourite quotation?
EXCHANGE 1:
Task 1.3: Cultural Messages in Advertisements Across Different Countries (60 minutes)
Aim: Explore how companies adapt their advertising strategies within Europe to align with diverse cultural and regional characteristics.
Learning outcome:
Students will be able to identify and explain how companies adapt advertising components (including language, graphics, and themes) to align with cultural characteristics across various European countries.
REFLECTION:
Think about those two questions:
1. How can effective intercultural communication enhance personal and professional relationships?
2. Can you share an experience where cultural differences influenced your communication style?
